Luke Faccini·May 18Why Company Standards Slip Over Time | SpongeWhy company standards slip as you grow. How seasoned owners rebrand to a culture where the team holds the line.
Luke Faccini·May 12GoodNorth: The Other Part of What We Do at SpongeA note before we start. GoodNorth is one of the two arms of the Sponge impact business model. It is not a Sponge lead generator. It is not…
Luke Faccini·May 4I Thought LinkedIn Was Shadow Banning Me. Turns Out It Was Worse.By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team
Luke Faccini·Apr 29How a Rebrand Changes Who's on Your Team | SpongeA rebrand changes who stays, who leaves, and who finally finds you. Tom's story: 9th to 1st in 12 months. Plus the principle behind it.
Luke Faccini·Apr 15Reality Distortion Field: Why Your Brand Can't Stand AloneYour brand performs when you're present. What does it say without you? Understanding the Reality Distortion Field is the first step.
