MAchaRUJAPAN·Oct 1Japan’s Closet Is Becoming a LoopNew 2026 surveys show how resale, gifting and reuse are becoming ordinary parts of clothing consumptionA response icon1
OG·Sep 28Who Is Jun Takahashi? UNDERCOVER’s Official TimelineUNDERCOVER’s own history page records 34 years: a label started at fashion school in 1990, Paris in 2002, and the Metropolitan Museum of…
OG·Sep 26What Is ANTIMID? Tokyo Streetwear Since 2023Founded in 2023, ANTIMID builds an everyday Tokyo wardrobe from skate references, a denim spine and details that repeat across categories.
OG·Sep 25What Was Ura-Harajuku? Tokyo’s Streetwear OriginUra-Harajuku was not one look or one brand. It was a network of small shops, designers, customers and media that turned a few Harajuku…
MAchaRUJAPAN·Sep 24When Finding Your Style Meant Going SomewhereTwenty years ago, I went to Harajuku and Shimokitazawa to find clothes. Now the clothes come to me — but I still enjoy going back.
