BLT Patent & Law Firm·1d ago[BLT Insight] How Far Does a Shape Trademark Protect a Snack?On October 15, 2026, Kraft Foods Schweiz Holding GmbH, the Mondelēz group company that owns Toblerone, filed a claim in the High Court in…
Jashsheth·Oct 25One ₹10 KitKat, Fully Decoded: What Nestlé Actually Makes When You Take a BreakWalk into any shop in India and you can buy a KitKat for ₹10 or a KitKat for ₹210. The ₹210 one weighs about nine times more, but it costs…
Marketing Mindsets·Apr 13Take a breakSince 1957, KitKat has said one thing: take a break. The brand just added hand-drawn people taking breaks into their logo.
Jeff Swystun·Apr 8Why So Many Different KitKat Bars?Recently I visited a small grocery store. It was so packed that there was no flow and a confusing layout that did not take the customer…
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