Saumya Srivastava·Nov 3Most Personalization Isn’t Personal — So It Doesn’t Bring Customers BackA few years ago, at a large membership retailer where I led CRM and membership analytics, I sat through a review where the team was proud…
Oksana Hranovska·Aug 17Every Automation Is Working, and the Customer Still Feels IgnoredYour flows can fire on cue, your metrics can look healthy, and the person on the other end of the inbox can still experience a brand that…
PersonaClick Blog·Jul 21Two Lifecycles, One Marketing ProblemWhy Marketers Keep Mixing Up Customer and Product Strategy
Semilooreakoni·Sep 27, 2025CRM vs Lifecycle, the same or 2 peas in a pod ?Two buzzwords, one customer… what’s the real difference?
Cap Puckhaber: Black Diamond Marketing Blog·Sep 18, 2025CRM Marketing: Why Your Strategy Is Behind | By Cap PuckhaberBlack Diamond Marketing, Reno, Nevada
