Mary B. Golubich·Mar 22, 2021Not Sponsored, But Should Be: Lume DeodorantHello everyone! Today, I’m starting a new blog topic. A new segment, if you will. Not Sponsored, But Should Be is something that I’ve…
The Copy Cartel·Feb 26, 2021A Sales Breakdown of the Lume “Deodorant has been dumb” CommercialRemember how I talked about how sales copy is never written but assembled? That’s exactly what happens in this Lume “deodorant has been…
