Stephen Shapiro·Jan 16, 2017SEE IT, FEEL ITJust about every real estate company, and particularly the new entrants into our market, say they are redefining or doing real estate a…
Stephen Shapiro·Jan 3, 2017Enough With Pocket Listings In Real EstatePocket listings are officially an epidemic in real estate. The primary reason for a pocket listing is that an agent was not strong enough…
Stephen Shapiro·Dec 15, 2016The Trump EffectSince my last letter, we have elected a new President of the United States. Whether you are for or against him, Donald Trump will be our…
Stephen Shapiro·Dec 1, 2016How To Price A Home For SaleOne of the most difficult jobs as a real estate agent is to accurately price a property. If this were an easy task, then we would all know…
Stephen Shapiro·Nov 22, 2016Reality vs. Reality TV Real EstateHave you ever watched “Million Dollar Listing?” It makes real estate look easy. The agent shows a house, makes a phone call to the seller…
Stephen Shapiro·Nov 1, 2016The Proliferation Of Real Estate BrokeragesOver the past year or so we have seen several large East Coast real estate brokerages move into our marketplace. The question is: why do…
Stephen Shapiro·Oct 13, 2016Do You Want A Team Of Brokers Or One Responsible Broker?There seems to be a growing trend for brokerages to have “teams” representing sellers on the listing of their homes. It begs the question…
Stephen Shapiro·Oct 3, 2016Technology Is Changing Fast. But Real Estate?Recently I needed a new keyboard for my Mac computer. But didn’t have the time to go to the Apple store, park, wait for help, etc. I opened…
Stephen Shapiro·Sep 16, 2016Achievement vs. Fulfillment: How to Choose the Right Luxury Real Estate Broker for YouThe old adage ‘price is forgotten but the experience stays forever’, is well known in business circles and very apt for ultra luxury real…
