Rajiv Gopinath·Jun 27, 2024Hill Function and Its Implementation: -A Strategic OverviewDefinitionA response icon1
Xin (Amy) Ni·Feb 26, 2024Market Mix Model (MMM) -05 Effects and TransformationIn both the business domain and model structuring, there are two critical effects that marketers and coders must consider: Carryover…
Xin (Amy) Ni·Feb 25, 2024Market Mix Model (MMM) -04 Bayesian MethodsAs discussed in previous discussions (Market Mix Model (MMM)-03 Techniques), explaining traditional Market Mix Model (MMM) results from a…
Xin (Amy) Ni·Feb 21, 2024Market Mix Model (MMM)-03 TechniquesMany statistical techniques can be employed to train Market Mix Models (MMM). Below are a couple of widely used methods in large companies:
Xin (Amy) Ni·Feb 20, 2024Market Mix Model (MMM) - 02 DataAs Market Mix Modeling (MMM) is primarily employed in the marketing domain, it follows that the model’s inputs and outputs are also…
