David Walsh·Aug 21AI Marketing Mix Modelling: Where it Belongs and Doesn’tWe’ve been told to use AI for everything, haven’t we? From automated creative generation to self-optimising media buys, the promise of…
David Walsh·Aug 14Measure Marketing Incrementality with EconometricsPicture this: It’s the Monday after Black Friday. Your reporting is in the green, showing that your cost-per-acquisition (CPA) miraculously…
InActivated ThinkerbyMehwish Malik·Mar 20Lessons from Top Brands: Thriving in a Privacy-First Marketing WorldThere is a quiet shift happening in how the world’s best marketing teams measure success. They are moving away from individual user…
David Walsh·Jan 16How to set up your Meridian Open- source MMM using JupyterMany teams are testing Marketing Mix Modelling (MMM) internally right now, and some of that has been driven by the rise of Meridian from…A response icon1
David Walsh·Dec 9, 20254 steps to run faster MMM updatesAt Linea, we deliver Marketing Mix Modelling in days, not months.
