Talking Trends·May 26, 2021You Needn’t be a Brilliant Artist to be a Brilliant Art Critic - Martin PurisMaxwell Perkins was a legend in his own time and in ours. He was a terrible speller, his punctuation was idiosyncratic, and when it came to…
Talking Trends·Apr 8, 2021The Golden Age of Advertising - Martin PurisThe tragedy is that, not all that long ago, in the golden age of advertising — and arguably that of American corporations as well — the…
!mpact·Mar 20, 2021Whatever happened? - Martin PurisLast year, the Toyota corporation spent $1.5 billion dollars on media alone in the U.S. market to leave us with this message: “Let’s go…
Insights from Leaders·Mar 19, 2021My definition of a big idea - Martin PurisThe importance of a Big Idea, well communicated, cannot be overstated. It’s the beginning of everything, the organizing principle. It’s…
Insights from Leaders·Mar 11, 2021A BIG idea - Martin PurisI think it’s fair to say that at the moment this world is no place for anyone with a weak stomach. There are more than enough crises to go…
