Etnetera Flow·May 13Mobile Attribution Across the Full Customer JourneyAuthor: Milan Doubek, Senior Digital Analyst, Etnetera Activate
Felix Cameron·Mar 24The Creator Attribution Problem Nobody Talks About in Mobile AppsIf you have a mobile app and you’re working with creators or influencers, you know what I’m talking about. A creator makes a TikTok about…A response icon1A response icon1
InApptrovebySharan Anuraj·Sep 30, 2025The Big Screen Comeback: Why CTV Ads Are the Smartest Bet for App GrowthFrom living rooms to app installs, here’s how CTV is reshaping user acquisition in 2025.
InApptrovebySharan Anuraj·Sep 28, 2025From Mobile to the Living Room: Why Marketers Are Betting on CTVBring your campaigns from mobile to the living room and engage audiences with the precision of digital on the biggest screens.
InApptrovebySharan Anuraj·Jun 2, 2025You Got the Install. But Do You Know Who Made It Happen?Every install has a story. Attribution logic is how we trace it.
Nebojsa Radovic·May 28, 2024SKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…A response icon1A response icon1
Applica·Feb 20, 2023Best Mobile Attribution Tools in 2023Getting lost in the variety is scarily easy. Here’s a list of top mobile attribution tools for 2023 so you find what you need.
DonnaCodes·Sep 18, 2022Google Analytics (GA4) Web & App Attribution Explained — Part 1Attribution can be a very complicated topic. We all know that there are many marketing touch points through which users can interact with a
InMapendobyMapendo Tech Team·Jan 17, 2022Mobile Attribution In The Post IDFA World2021 has been a pivotal year for the world of mobile app campaigns and user acquisition, and new privacy rules are one of the major changes…A response icon1A response icon1
InMapendobyMapendo Tech Team·Jan 11, 2022What is SKAdNetwork?Apple introduced the SKAdNetwork in 2018, basically it is a different approach to campaign measurement that limits how data at the user…
