XIAOTAO GUAN·Sep 15You Check Your Salary Every Month. But When Did You Last Check Your MPF?Many Hong Kong employees contribute to MPF for decades without really knowing what they own. From what I’ve seen with clients, that may be…
Anthony Tran·Nov 6, 2025My MPF Portfolio: A modest gain amidst October’s trade conflictsMy MPF Portfolio edged up 0.16% in October, yet ending its outperformance streak since May 2025.
Anthony Tran·Oct 7, 2025My MPF Portfolio: Fifth month of outperformanceSeptember 2025 marked the fifth consecutive month in which my Manulife MPF portfolio outperformed the broader MPF system, extending a trend…
Wheels Up Collective Marketing Agency·Sep 29, 2025The Messaging Test: Can Your Team Explain What You Do in One Sentence?If you stopped your team members in the hallway (or in a video call) and asked, “What does our company do?” would their answers match? Or…
Anthony Tran·Sep 13, 2025My MPF Portfolio: Fourth month of outperformanceAugust marked the fourth consecutive month of outperformance for my Manulife MPF portfolio compared to the overall MPF system since January…
Wheels Up Collective Marketing Agency·Apr 14, 2025Why Great Products Fail: The Missing Piece Most Companies OverlookMessaging and positioning frameworks (MPFs) might not be flashy, but their impact on a company’s success can be profound. Over the years…
Wheels Up Collective Marketing Agency·Oct 9, 2023Three Benefits of Having a Messaging and Positioning FrameworkLet’s face it, with constant notifications and an overwhelming amount of content available at our fingertips 24/7, the world of marketing…
InEast AsiabyMary Devereux·Apr 28, 2023HONG KONG CHRONICLES — Friday 28th April 2023MY WEEK THAT WAS.A response icon1A response icon1
Wheels Up Collective Marketing Agency·Dec 12, 2022Writing a Strong Messaging and Positioning Framework (MPF)I’m Paula, a product marketing strategist who spends my time overanalyzing all of my words (and your words too, if I’m going to be honest).
Wheels Up Collective Marketing Agency·May 5, 2022The MPF: What Is It and Does Your Business Need One?The MPF: What Is It and Does Your Business Need One?
