Shashank Paliwal·Jun 12Multi-Touch Attribution: Why Last Click Is Lying to YouBy Shashank Paliwal | Data Science Manager | Marketing Analytics
Emaan Abbasi·Apr 14How Attribution Changes Marketing ResultsImagine Alex, head of marketing at a fast-growing SaaS startup. He was running ad campaigns on Google, LinkedIn, and posting helpful blog…
InBlog DP6 USbyDP6 Team·Feb 19MTA with Markov Chains: How We Transform Complex Journeys into Media DecisionsIntroduction
InBlog DP6byDP6 Team·Feb 19MTA com Cadeias de Markov: Como Transformamos Jornadas Complexas em Decisões de MídiaIntrodução
InBlog DP6 USbyDP6 Team·Feb 5Demystifying Multi-Touch Attribution (MTA)Understand what MTA is, how it works, and when to use this method to optimize data-driven marketing investments
InBlog DP6byDP6 Team·Feb 5Desmistificando o Multi-Touch Attribution (MTA)Entenda o que é MTA, como funciona e quando usar esse método para otimizar investimentos em marketing orientado por dados.
InDev GeniusbyAbhranil Pal·Nov 11, 2025How we are implementing a Data driven Multi touch attribution model for our organization.(Part 1)Part 1: How do we do things now?
NS Academy·Oct 3, 2025Explain the trade-offs between MTA (multi-touch attribution) and MMM (marketing mix modeling) in…1. Level of Analysis
Davide Altomare·Oct 2, 2025Is Your Data-Driven Attribution Model Better Than a Simply Last Touch Model?You spent lots of effort to build a Data-Driven Attribution Model to evaluate the return of investments of your marketing channels. The…
H Taswell·Sep 12, 2025Multi-Touch Attribution (MTA) — Who takes credit for the sale?There have never been more advertising channels than there are today. Markov models empower marketers to allocate budgets intelligently.
