Jen Whitfield·May 23Old Spice Hooks the Audience with their Funny, Sexy Ad Campaign, “The Man Your Man Could Smell…A Psychological Case Study of Procter & Gamble’s ad campaign that navigates sex, masculinity, and a divided audience with one bottle of…
InDaily WinningbyTina Kowalski·Aug 23, 2024Candy Cigarettes and Old SpiceImpulse Buying at a new level
Vejay Anand·Jan 4, 2024Old Spice: Repositioning Old to the YoungOld Spice only rethought its target audience and the language it would use to reach them making it more relevant
Vickie Helm·Oct 9, 2023The Amazing Reinvention Of The Old Spice Brand Staged One Of The Most Successful Comebacks!Many of us remember Old Spice because our Boomer grandpa used it, and so did his grandfather before him.
InCoinmonksbySandeep Banyal·May 11, 2023“The Man Your Man Could Smell Like” — one of the best brand reinvention campaign“The Man Your Man Could Smell Like” campaign by Old Spice #oldspice is often considered to be one of the best marketing campaigns for new…
InDoctor FunnybyOscar Rhea·Apr 7, 2023I Smell Like a God Damn LollipopWhen life gives you wolf thorns . . .A response icon13A response icon13
InThe HavenbyLarrylambert·Feb 9, 2022Old Spice Couple’s Marriage on the BrinkWhy can't they just get along?A response icon1A response icon1
Billy Jones·Dec 28, 2021Beggar’s Toe, Part 2Jr finds an old man beside the road and attempts to take him in.
