Andrew Leung·Mar 20, 2023How anger and outrage fuels marketingOutrage and anger reactions that come when we see or hear something that happens upsetting. But outrage and anger are tools for marketing…
Veronica Marz·Dec 16, 2022Social Media Martyrs and Outrage Farming — The Line Between Accountability and HarassmentOutrage farming is a tactic used by some individuals and organizations on social media to generate attention and engagement by promoting…
Sean Peters·Mar 7, 2021Cancelling Dr. SeussI want to talk a bit about Dr. Seuss. First, I want to talk about what actually happened.
InThe StartupbyToni Koraza·Jul 17, 2020Goya Foods & Trump: What Is Outrage MarketingResolute Desk is all about the Goya food wars now.A response icon1
InThe StartupbyStephen Denny·Mar 19, 2020How to Market to a Divided America in 2020From engaging the base to avoiding boycotts, marketers face a minefield of complex decisions when aligning with social or political issues.
