InActivated ThinkerbyDavid Chadderton·Oct 17Personalisation That Knows How You Decide, Not Just What You ClickThe next leap in personalisation is not collecting more signals. It is understanding what makes the same offer feel right to different…
Murugan A·Sep 27Personalisation Is Not The StrategyRelevance matters, but consensus moves B2B buying decisionsA response icon1A response icon1
Suresh Dinakaran, Storyteller, Brand Farmer·Sep 17The most personal thing a brand can do? Sometimes, not personalise at all.Before I share this week’s edition of SOHB(State Of The Heart Branding) Story here, some food for thought.
InDataSapienbyStJohnDeakins·Sep 8Apple builds the rails. Whose agent runs on them? — DataSapienTomorrow Apple will take the stage and make on-device AI look inevitable. New iPhones, iOS 27, and a rebuilt Siri that can reason and act…
Farid Khan·Aug 18The Shift From Apps to Intelligent Digital AssistantsSmartphones have trained us to tap. Need a cab? Open an app. Want food? Open another one. Looking for a movie? Search through another…
InAutotrader EngineeringbyRichard Wilmer·Aug 6Real-time Personalisation on AutotraderEvery day, 1 million visitors generate 7 million ad views and submit 6,600 leads on Autotrader. We want these interactions to be the most…
Oluseyi AJAYI·Jul 27Why Most “Personalization” is just Segmentation with Better MarketingWhat Next Best Offer actually is, and the question you need to answer before you build one
cv666·Jul 25FDIC insurance generally covers eligible deposits up to $250,000 per depositor, per insured bank…The Assistant That Remembers Feels Different
Remi Henriot·Jul 17Cross-Session Memory: What AI Needs to RememberThe user gave everything: their tastes, Burgundy preferred, €30 budget, family dinners on Sundays. The assistant answered well, advised…
Sergey Krasotin·Jun 18Sports Websites Know Your Name and Ignore Everything ElseThe personalisation gap in sports isn’t a technology problem. It’s a listening problem.
