InILLUMINATIONbyRicardo Bastos Cunha·Jun 13The vehicles of mass persuasionThe year was 1933. Upon coming to power in Germany, Adolf Hitler created an unprecedented structure for the modern state: the Ministry of…A response icon1A response icon1
Christopher E. Fleming·Apr 19Destroy the Option to Say No‘No’ is a word we hear often in the sales department. If you are asking enough, the law of averages says you will hear it four out of five…
Daavie Bhangu·Nov 8, 2024Are You Dreaming If You Think You Can Always Find a Win-Win in Negotiations?Learning to negotiate is a life skill that will serve you well in any situation. Mastering the skill of negotiating is essential for…A response icon1A response icon1
Sanjay Mahato·Jan 14, 2024Unlocking the Power of Persuasion: A Review of the “List of 64 Copywriters” ProductI use the “List of 64 Copywriters” product to elevate my marketing game, and I must say, it’s been a game-changer in more ways than one…
Persuasif·Jul 26, 2023Impactful Communication: It’s Not You, It’s ThemIf you truly want to persuade other people, you need to understand who they are and why they would care about your message.
Ramon Miguel Munarriz·Sep 29, 2022Persuasive Communication: A SummaryPersuasion is the ability to make someone believe in something or act in a particular manner.
Andie Miranda·Sep 29, 2022Strive To Be UniqueThe first lecture showed commercial videos of different brands to understand how advertising used persuasive communication. Some examples…
Arianna Baquerizo·Feb 7, 2022Improving Your Persuasive Communication Strategy with the Elaboration Likelihood ModelAs all media practitioners are painfully aware, persuading consumers to purchase a brand’s product or service is no simple feat. In fact…
