Thought Provoking Consulting·Sep 7, 2022The ultimate in-store experienceBrick & Mortar has been competing with e-commerce and digital experiences for some time and, with the advent of even more advanced digital…
芃芃其麥·Dec 3, 2020聊聊產品：門市店員引導會員去別的通路消費，可能嗎?小希從夜校以來就一直在化妝品公司的百貨專櫃工作，開始是因為喜歡化妝又能賺取學費，做著做著打工變成正職也3年了，對於整個百貨一樓第一線化妝品牌的口紅色號如數家珍，底妝與修容運用搭配不同的膚色如火純青，有著觀察靠櫃消費者的談吐就知道怎麼能讓他們買單的思路與口條。小希能在今年初得以被升…
芃芃其麥·Nov 16, 2020聊聊產品：怎麼讓門市店員擁抱線上通路?門市和專櫃的店員就是品牌在線下第一線的最佳代言人，當品牌在推廣會員線上線下都能被品牌包圍，成為無論線上線下消費時心目中的第一品牌，店員當然也是推廣跨通路消費時的重要角色。不過在實體通路經營越久的品牌，店員對於線上通路的反感越強烈，因為店員會擔心會員在線上消費就不會去門市消費了，所…
Kirti Poonia·Nov 2, 2020How to Launch Your First Store — Step 1 Location.Congratulations, the first step is to even think “I should have my own store”
StoreDNA·Jun 26, 2020StoreDNA Case Study: Product Placement and Digital Analytics for Physical RetailAs part of our series on the optimization of retail, for this session, we’re focusing on improving product placement with StoreDNA, a…
