Kunal Dash·Jan 19, 2024What's the order of these methods— MaxDiff, TURF and Monadic Testing?I have been in the world of survey research/market research for a greater part of my professional career. Over the course of that, I have…
Miku Kremser·Oct 27, 2023How Does Conjoint Analysis Actually Work? Part 2.The Experimental Design, Prohibitions and the None Alternative
Thomashudsonth·Aug 30, 2022Food Eco-Labelling: The Next Challenge — Launchpad ResearchFrom traffic light nutrition labelling to pricing per 100g, litre, kilo — an everyday 2022 UK grocery shop requires consumers to wade…
Leonaustin·Jul 25, 2022The importance of Inclusive/Accessible design — Launchpad ResearchFor decades, brands have focused on developing and designing their products to meet broad consumer needs, whether that be through new…
Leonaustin·Jun 15, 2022Is your marketing plan prepared for changes to HFSS restrictions? — Launchpad ResearchAs we reported earlier this month, consumers are changing their shopping behaviours towards their choice of brands of household goods…
Leonaustin·Jan 20, 2022Shopper insight: Shopping through the generations — Launchpad ResearchEach of the four generational demographics that we work with today — Baby Boomers, Gen X, Millennials and Gen Z — has very specific…
