Atticus | Better Decisions·2h agoHow Decoy Effect Pricing Changes Choice on Pricing PagesKey takeaway A decoy can change which plan people choose without increasing value per visitor. Keep comparisons clear and evaluate the…
Andrei-Nicusor Covalescu·10h agoA 10-Shekel Fine Nearly Doubled Late Pickups: Five Incentive Experiments to Call Before You Set a…Gneezy and Rustichini’s day-care study and four more field tests where a little money made people do less. Make your prediction first, then…
Swastik Tripathi·11h agoWhy your cab costs more when it rainsIt’s not just because everyone wants one. Most of the story is about the people who stay home.
Jason Norman·23h agoWhat Margin Leakage Is and Why It Is the Right First AI ProjectThirty extra days of payment terms, at an 8% cost of capital, costs 0.66% of the price. No journal entry records it. No report names the…
Ficstar·1d agoHow to Test a Product-Matching Vendor on 100 of Your Own SKUsTake 100 of your own SKUs, decide the correct competitor match for each one before any vendor sees them, and score every vendor against…
TokyoBill·1d agoTwo Prices for JapanA story about overtourism, fairness, and where the line sits between protecting a place and changing what makes it welcoming.
Branding with Rishi·1d agoDecoy Pricing: Why Brands Show You an Option They Don't Want You to BuyWhat decoy pricing is, why it works, what the research really shows, and how to design honest three-tier pricing. With Indian examples.
Northlight Analytics Partners Inc.·1d agoBuy Box Pricing on Marketplaces: Win the Offer Without Losing the MarginSeveral sellers, one listing, one winner. How to price for the featured offer without racing each other to the bottom.
Shirin·2d agoLooking Is Not ChoosingWhy what shoppers say, what they look at and what they buy can point in three different directions, and how to test the links between them.
Shane Murphy·2d agoShane Ian Murphy: What Running a Mobile Company Taught Me About PricingLessons from founding Limitless Mobile in the United States that now shape how I think about charging people for financial services.
