Semih Erkul·Aug 17From Formula 1 to Fashion: How Car Brands Became Lifestyle BrandFormula 1 may be the most visible example, but it is far from the only one.
Jason Abbasi·Jun 15Product Placement in Hospitality: Turning Big Events into Brand MomentsHow Bars, Hotels and Venues Showcase Products Through Sport, Culture and Experience
Adil Sayyed·Mar 23When Brands Don’t Pay to Be in the Story: The Stranger Things Model That Inverted Content MarketingA waffle stealing scene that changed how streaming platforms think about commerce
Francesco Maria Furno·Feb 15The Truman Show Was Right: We’re Living in an Endless AdvertisementThe Truman Show has turned out to be the oracle of what’s happening in cinema. Product placement has taken over the seventh art. We’re…
Sevorse·Feb 10How Netflix Cracked the Code on Product Placement (And What Digital Creators Can Learn)From Stranger Things to Emily in Paris, Netflix turned product placement into an art form. Here’s the strategy behind the screens — and…
