InWomen in TechnologybyRahaf AlDaqqa·Oct 22Is the Product Failing, or Is It Reaching the Wrong Customers?Can pricing help a business find better-fit customers, rather than simply more customers?
InILLUMINATIONbySwapnil Anil Damate·Sep 10The ₹4.5 Lakh Apple iPhone Duo and the Great Indian EMI Illusion
Jackie Ranae·Aug 20Why Is It So Hard To Calculate Prices?Until recently, I had been pricing my products too low. When I was making jewelry to sell at the farmers market back in 2020, I eventually…
Saurav Kanegaonkar·Jun 1Pricing Experiments Are Different. Most Teams Test Them Like They Are Not.What I learned trying to A/B test pricing in a B2B marketplace, and why standard experimentation playbooks quietly break here.
