Filipe Lins Duarte·1h agoYour Website Is Not the Whole Answer: Building an AI Search Digital PR Plan From Citation ShareYour website still needs to explain what you do, who you help, and where you are not the right fit. But if you are trying to understand the…
LinkDaddy®·7h agoHow a Press Release Became a Source for Google’s AI Overview Before My Website RankedWhat happened when I launched a new business with a descriptive name, distributed company announcements through major news platforms, and…
Stephen Warouw·14h agoA Little Research Before Reaching Out Never HurtsBefore you hit send, make sure you’re knocking on the right door.
Dylan Thomas Cotter 🏳️⚧️ 🏳️🌈·14h agoPublic Figure PR Fails: Oh Hell No, Martha.What do you make of Martha back-pedaling and trying to lay the blame elsewhere?
Anastasia Dzhogola·1d agoFrom Share of Voice to Share of Citation: The New PR MetricAs buyers turn to AI for research, PR needs a new metric: how often AI systems cite a brand as a trusted source.
brian balbirnie·3d agoWhy We Built SPOT: Getting the News Out Is Not the Same as Getting It UnderstoodOur customers deserve more than distribution. They deserve practical help making their news clearer, more credible and ready for the way…
IIS·3d agoSometimes, the Best PR Move Is Not Saying AnythingNot every issue deserves a public response. And not every conversation needs the brand to be part of it.
InILLUMINATIONbyLeslie A.M. Smith·3d agoYou Can See Everything — Including the SpinHow Communication Can Skew Perception