KK·Dec 21, 2025What Makes a Good Questionnaire: A Market Researcher’s GuideIn the age of AI-built surveys, fundamentals matter. A practical guide to writing unbiased, high-quality questionnaires.
Camille·Nov 11, 2025Turn Product Needs from “Vague” to “Precise” with Kano Model & Kano AnalysisOne of the easiest pitfalls in product planning is treating “all needs as core needs.” Many teams collect piles of user feedback but can’t…
Frank Hood·Feb 8, 2025Do You Expect Me to Fly? No, Mr. Bond, I Expect You to DEI.When we were confronted with 2 plane crashes near airports in the last week, The Media That Be (TMTB) howled that Trump was going to get us…
PlatoForms·Nov 29, 2024How to Create Unbiased Surveys with PlatoFormsHow to create effective surveys that yield reliable insights for your business and how PlatoForms can help you do it.
Ion Ioannidis·Feb 1, 2024Designing Effective SurveysStrategies for Structured Questionnaires to Measure Program Impact
Timileyin Arowosola·Jan 24, 2024Best Practices for Accurate Data CollectionIn this fast-paced world of data, accuracy is not a luxury — it’s a necessity. The accuracy of your data is directly linked to the quality…A response icon2A response icon2
Chelsea Killam·Jun 22, 2023Hanging Out With Toddlers Will Help You Write Better SurveysHave you ever spent an afternoon with a lively, relentlessly curious two-year-old? It’s something akin to navigating a never-ending maze of…
Yogitha Hegde·Apr 17, 2023Questionnaire DesignQuestionnaire design is the process of designing the layout and questions of a survey in order to collect data. Each stage of business…
Prof Partout·Mar 3, 2023A questionnaire: Are you now or in the future writing one?A good questionnaire needs intense thought, pretesting and respect for participants. Without these they are messy, or worse, interrogation.
