Cherry Koshy·Jan 17, 2024If you can hear your heartbeat, then radio isn’t dead yet.Hoping you enjoy this retro revival of Radio Spots…
Christopher E. Fleming·Jul 23, 2023Who Gets Credit for the Last Mile?In all my years of selling advertising, the most often debated topic is about which medium is ultimately responsible for the success of a…
Jeanna Isham·Jul 18, 2023Insurance Jingles…Why?I produced an episode of the Twenty Thousand Hertz podcast earlier this year and this is my summation.
Naveen Kumar·Jan 8, 2022Spotify launches the new ad format at CES for active engagement of listeners. | MyHoardingsPodcasts advertising is simple and informative where the ads are narrated by host. There is not much scope of active engagement of podcast…
Brandon Hall·Dec 13, 2020Once Upon a Time in Hollywood and the Golden Age of Ad CopyI watched Quentin Tarantino’s “Once Upon a Time in Hollywood” for the fourth time this weekend.
Dusti·Dec 2, 2020Trust your audience…Launch ImperfectlyI once read where LinkedIn founder, Reid Hoffman said “if you’re not embarrassed by your first launch-you’ve launched too late! That…A response icon1A response icon1
ADvendio·Nov 30, 2020Out of the Box Digital Transformation for Radio & TV Advertising SalesLike many other industries, radio and TV broadcasting faces increasing competition from new media platforms and rapidly changing consumer…
Inamm global institutbyIvan Jurić-Kaćunić·Nov 3, 2020Predsjednik uprave AGI-ja Ivan Jurić-Kaćunić o najvećim izazovima s kojima se suočava radijska…Radio u suvremenoj Europi ima snažan položaj. Vjeruje mu se, iznimno je slušan i utjecajan, a da bi tako i ostalo valja se nositi sa svim…
