Luke Faccini·May 18Why Company Standards Slip Over Time | SpongeWhy company standards slip as you grow. How seasoned owners rebrand to a culture where the team holds the line.
Luke Faccini·May 12GoodNorth: The Other Part of What We Do at SpongeA note before we start. GoodNorth is one of the two arms of the Sponge impact business model. It is not a Sponge lead generator. It is not…
Luke Faccini·May 4I Thought LinkedIn Was Shadow Banning Me. Turns Out It Was Worse.By Luke Faccini | Founder, Sponge | 27 years in brand strategy | Author, The Humming Team
Luke Faccini·Apr 29How a Rebrand Changes Who's on Your Team | SpongeA rebrand changes who stays, who leaves, and who finally finds you. Tom's story: 9th to 1st in 12 months. Plus the principle behind it.
Luke Faccini·Apr 15Reality Distortion Field: Why Your Brand Can't Stand AloneYour brand performs when you're present. What does it say without you? Understanding the Reality Distortion Field is the first step.
Luke Faccini·Apr 2How to Rebrand Your Business – Why Most Get It Wrong Before They StartLearn how to rebrand your business without making the mistake most founders make. Find out what to diagnose before you brief any agency.
InTecWindsbyChan Kulatunga·Feb 8, 2024iFixIt Vision Pro Teardown — Reality Distortion Field DoneThe strangest thing about the Vision Pro is also the thing that makes it most uniquely Apple: it’s got a big shiny bubble glass front…
InThe ShadowbyAlbert Bates·Mar 19, 2023The Talosian Origins of the Reality Distortion Field and Tucker CarlsonThe spells don’t work on minor wizards.
Playing Lean·Jul 30, 2020Beginner’s MindPassion can be a great driver, but it can also fuel a powerful reality distortion field.
Noppadol W.·Jul 24, 2018Welcome back home Appleไม่น่าแปลกใจที่ All you need is Love ของ The Beatles จะเป็นเพลงเปิดของ Steve Jobs’ theater เมื่อวาน
