Ilyas Kurklu·Oct 20The Dark OfficeRobots do not need light, so the factory went dark. A decision engine does not need segments, so the room where retail decides is next. Not…
Ilyas Kurklu·Aug 25From Operators to Owners: Laying off is not a transformation!The factory rebuilt itself around the motor. Now the org chart rebuilds itself around the decision. Before AI, humans were responsible for…
Ilyas Kurklu·Aug 18The Factory Around the MotorElectricity did not change society. Society changed by rebuilding itself around the electric motor. AI will follow the same law, and it…
Ilyas Kurklu·Apr 8The Architecture of Autonomy: Why Legacy Martech Is Not (and Never Will Be) AI DecisioningAs the SaaS sector faces a crisis of utilization and utility, legacy Marketing Technology (Martech) platforms have initiated a rapid…
