Amy Sung·2d agoBuilding a 70-Page Brand Asset Guidebook to Scale GloballyWhy brand philosophy must become concrete operational criteria — and why opening our internal guidelines is the ultimate defense against…
Amy Sung·3d agoOpening Our First Global Store: What 7 Years of Connecting Dots Look Like in Kuala LumpurFrom a 2017 dream in Seoul to the outdoor plaza of TRX Mall — and the quiet realization that brand building is never finished.
LEDbangers·Oct 26Queue screens: calm, trust and the next stepSeason 1, Episode 9 of the retail screen field guide. People forgive time. They do not forgive not knowing. A queue screen is a service…
LEDbangers·Oct 23Checkout screens: help at the till, not pressureSeason 1, Episode 8 of the retail screen field guide. Checkout is the most stressed metre of the store. A screen there should feel like…
LEDbangers·Oct 21Corner screens: one screen, two paths, seen twiceSeason 1, Episode 7 of the retail screen field guide. A corner screen is not one billboard. It has two faces, a seam, and people who reach…
