Devranjan·Apr 29, 2025🛒 Part II: Going Beyond MarTech —Propensity Score Matching to Decode Cart Abandonment cases
InHyperscale AIbyBobby Tang·Jul 25, 2024Making segmentation more powerful via behavioral data on site visits
InThe Koleta Brief | GTM, AI, and B2B SaaS GrowthbyRick Koleta·Oct 13, 2023Beyond the Business Card: Rethinking Customer SegmentationEmbracing Behavioral Insights Over Job Titles for Precision Marketing
Hannah Davies·Aug 22, 2023Bridging The Customer Empathy Gap: Marketing Strategies that cultivate trust and loyalty.The empathy gap is a psychological and behavioural phenomenon and has become increasingly evident in recent years. This gap is…
Orren Prunckun·Jul 6, 2023What Prince Charles & Ozzy Osborne Can Teach You About Targeting & Segmentation…Prince Charles and Ozzy Osborne are both:
Keith McAfee·Mar 28, 2023Turn Data Into InformationYou already have enough data on your customers to serve them better and more efficiently. Yes, you do.
Awware·May 6, 2022What is market segmentation? Strategies and examplesMarket segmentation is essential to understanding customers’ concerns and needs and determining how you can address these demands with your…
Jamie Catherine Barnett·Jul 7, 2020Segmentation on steroids: Slice and dice your way to high-probability opportunities and repeatable…Most B2B startups do some form of segmentation analysis, but a lot of it isn’t that useful.
