Redmandarin·May 30, 2022The Psychology of Sponsorship #4The 4th post in our series on the psychology of sponsorship looks at sponsorship strategy and brand fit — and specifically to answer four…
InHydraulicbyJohn Lacey·Jan 6, 2022Rethinking Live Engagement: The time is NOW.The marketing landscape is in flux and there are new opportunities to connect one-to-one with consumers on the horizon.
InSQWAD BlogbyNick Lawson·Jan 21, 20215 Opportunities In Sports Sponsorship Going Into 20212020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that…
InSQWAD BlogbyNick Lawson·Dec 4, 2020We were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to…
spnsr mnstr·Nov 11, 2020The spnsrmnstr StackHere’s what we’re running so far, and what hasn’t worked (for us).
InSQWAD BlogbyNick Lawson·Nov 9, 2020Are we headed for a sports BOOM….then BUST?There are cycles in almost everything in life. Nothing ever grows exponentially forever.
InSQWAD BlogbyNick Lawson·Oct 19, 2020Why we need to look at sponsorship as monetizing your influence.Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories…
InSQWAD BlogbyNick Lawson·Jul 24, 2020The 14 Sports Sponsorship Sales Commandments by Rich Franklin (1–7)I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a…
InSQWAD BlogbyNick Lawson·Jul 16, 2020Your fans are the experts on how they like to consume & connect with your sponsors…not your teamI believe in constant auditing of what you’re doing. The way we keep from being complacent is to constantly challenge what we’re building…
