Aaron Davison·Sep 18Why You Don’t Need To Be Famous To Build A Successful Sync Licensing CareerFor decades, musicians have been sold a very specific definition of success. Get signed to a record label, build a massive social media…
Aaron Davison·Sep 1410 Music Libraries Every Composer Should KnowOne of the questions I’m asked more than almost any other is, “Where should I send my music?” It’s a fair question, but it’s also one of…
Aaron Davison·Sep 12The New Music Industry PyramidFor decades, musicians were taught that success followed a predictable path. Write great songs, get signed to a record label, land a…
Aaron Davison·Sep 9The Musicians Who Succeed Think Like EntrepreneursIf you ask ten musicians why they want to succeed in sync licensing, you’ll probably hear ten different answers. Some dream of hearing…
Aaron Davison·Sep 6The Sync Lab: Everything You Need to Build a Career in Sync LicensingWhen I first began licensing my music more than twenty years ago, learning the sync licensing business wasn’t easy. There wasn’t a single…
InWMG Innovation LabbyWMG Lab·Sep 2Beyond the Busywork: Scaling Music Sync with AI-Driven IntelligenceBy Debbie NemirovskyA response icon1A response icon1
Aaron Davison·Sep 2How a Song Actually Gets Licensed: Step by StepFor many musicians, sync licensing feels like a mystery. They hear about songs landing in television shows, films, commercials, video…
Aaron Davison·Aug 29Why “Home” by Phillip Phillips Became One of the Most Successful Sync Licensing Songs of the Modern…There are songs that become hits, and then there are songs that seem to take on a life of their own. Years after they’re released, they…
Aaron Davison·Aug 27Should You Write Songs Specifically for Sync Licensing?It’s one of the biggest debates in the sync licensing world, and it’s a question I’ve been asked countless times over the last twenty…
Aaron Davison·Aug 24Writing Lyrics for Sync Licensing: What Music Supervisors Look ForWhen musicians first start exploring sync licensing, they often focus on production quality, mixing, mastering, metadata, and where to…
