InBootcampbyAysu Atasoy·Oct 27Research With Synthetic Users Isn’t Research.We conduct research with people, because they are the ones that will be using the product. They are the research subjects, the reason the…
Samir Jha·Oct 3When AI Tests the Interface It GeneratedWhat synthetic users can and cannot tell you — and a protocol for keeping the loop honest
Terapage.ai·Sep 23Using Synthetic Data Responsibly: A Practical Framework for ResearchersYour team’s research deadline is next week.
InBootcampbyAlina Bezchotnikova·Sep 11We Finally Have the Study on Digital Twins. It’s Not Good News for Synthetic Users.A 23-author mega-study gave the idea its best possible shot. Here’s what it found, and what it means if someone on your team wants to “just…A response icon1A response icon1
Seungyoon Lee·Sep 8Three ways to look at Synthetic users: 합성 사용자(Synthetic User)를 보는 세 가지 기준지난해, 한 콘퍼런스에서 합성 퍼소나에 대한 발표를 듣고 적잖이 충격을 받았던 기억이 납니다. 바로 피엑스디 내부 팀에서는 ReOpsAI에서 금융 관련 AI 퍼소나를 만들었고 관련 프로젝트도 진행했으니 빠르게 이 새로운 변화를 경험하고 있는 것…
Ellie Do·Sep 3Synthetic Users Are Opening a New Chapter in Product ResearchProduct teams are making more decisions across more customer segments in less time. Yet the evidence behind those decisions still depends…
Christina Medeiros·Jul 23Synthetic Users Find the Center. The Truth Isn’t Always There.Where AI Actually Fits in a Research Workflow (And Where It Quietly Breaks Things)
InBootcampbyMayuri·Jul 4The UX research consultant’s new job descriptionIt’s not about running more studies. It’s about knowing which ones are worth running.
