Travis Ray Caverhill·Oct 13The Scam Was Sponsored. The Platform Helped It Find You.The FTC is investigating whether the same advertising technology that helps legitimate businesses reach customers is also making…
Travis Ray Caverhill·Oct 9The Scam Advertisement Wasn’t Just Posted. It Was Optimized.The FTC is questioning whether online advertising platforms should bear greater responsibility for impersonation scams. With consumers…
G'day Frank·Oct 6You know your business. But do you know why customers choose your brand?To shape an effective business and brand strategy, we need to know the who, when and why behind customers choosing your brand, rather than…
Timeless Wisdom·Jun 19Ad Hominem: Despite Being Well Known, This Behaviour PersistsThe ad hominem fallacy is among the most widely recognized errors in reasoning, yet it remains deeply embedded in public discourse…
Friday Marketing Agency·Jan 1Creative Targeting and Meta ChangesWhat current testing and creative strategies reveal about Meta performance
