Liz Barrett Foster·May 26, 2025The Insider’s Guide to Writing for Food Industry MagazinesI didn’t start my career as a food journalist, but I’ve been one for almost two decades.
Mark Coleman·Sep 22, 2023Career OpportunitiesMy professional life began with a surprise lie-detector test, and a belated start date that went down in history — as the day Ronald…
Gerri Knilans·Aug 28, 2023Three Myths About Trade Publications That Create Marketing Blind SpotsHere are three myths about trade publications that prevent businesses from reaping the benefits of this highly targeted opportunity.
Gerri Knilans·Apr 10, 2023Are Trade Publications Still a Viable B2B Marketing Medium?Trade magazines across digital and print help organizations make their message heard by the individuals who can benefit from it most.
Mark Coleman·Jun 3, 2022Dirty Secrets of the Hidden IndustryMy Brief and Brutal Career in the Buried World of Trade Magazines
David Burn·Apr 20, 2020Self-Disruption Followed By Industry DisruptionRob Schwartz is president of TBWA\Chiat\Day in New York City. He’s the wearer of dapper suits, and the host of a popular advertising talk…
Magazine Subscriptions·Jan 18, 2018True benefits of Magazine readingThere are many benefits from books beyond these things. A lot can be learned and known in their companionship. These can be considered as…
Grey Sergeant·Jun 13, 2017How to get your product published in an industry trade magazine.Industry trade magazines are essential reading in the B2B sector and getting your product published in these titles is a great way to…
