Gerri Knilans·Sep 6, 2024Quality vs. Quantity: What Matters Most in Readership?A smaller, more engaged audience is far more valuable than a large, passive one. Here are three reasons why quality trumps quantity.
Sharon Woodhouse·Dec 5, 2023Authors, Trade Up Your Media Coverage In One HourA step-by-step plan to work trade publications into your book marketing plan
Gerri Knilans·Aug 28, 2023Three Myths About Trade Publications That Create Marketing Blind SpotsHere are three myths about trade publications that prevent businesses from reaping the benefits of this highly targeted opportunity.
Gerri Knilans·Jul 17, 2023Understanding the Difference Between Peer-Reviewed and Editor-Reviewed PublicationsScholarly articles help businesses and individuals enhance credibility, visibility and name recognition in their industries.
Gerri Knilans·Apr 10, 2023Are Trade Publications Still a Viable B2B Marketing Medium?Trade magazines across digital and print help organizations make their message heard by the individuals who can benefit from it most.
