Jim Katzaman·Oct 11Why Trust Is Becoming Harder to EarnPeople still trust. They’re simply becoming more selective about where they place it.
Nanmoon·Sep 3How Niche Positioning Boosts Trust While Cutting Down Error MarginMost creators and business owners hold a flawed assumption about market positioning.
InThe Connection FixbyJoey Klein·Aug 12Listen To Their ActionsThis photo was taken at our engagement party last November, and as this issue arrives, Caitlyn and I are waking up as husband and wife.
Yvonna Cazares·Jul 13What NOT to do in government, a lesson from JUUL on exploitive targeting.by Yvonna Cázares
Yvonna Cazares·Jul 11Lesson 5: From Targeting to Trust — What Dove Teaches About Co-Creation & the Power of Being Seenby Yvonna Cázares
Marilyn Tam·Jun 9The Power of the Pause: A Simple Strategy for Resolving ConflictHow to De-escalate Tension, Lead Difficult Conversations, and Build Stronger TeamsA response icon2A response icon2
Prince Trevor·Jun 8The Hidden Cost of Running a Stakeholder Management Programme and Calling It EngagementThe organizations that survive public pressure are rarely the ones with the best crisis plans. They are the ones whose stakeholders already…
Jetmerce·Apr 20What Buyers Are Really Thinking Before They Purchase A Digital Product (Buyer Psychology)Someone lands on your product page, they scroll through it slowly, they pause for a few seconds. “This looks good…” But they don’t buy…
![Figure 1. “Juul Targeted Kids” Slide. From Casas, L., Faber, J., & Mathews, M. (2025). [Unpublished class project]. Pepperdine Graziadio School of Business, LEGL 653.](https://miro.medium.com/v2/resize:fill:160:106/1*mWrcu9ET215aExXiBlFVzQ.jpeg)
![Figure 1. “Juul Targeted Kids” Slide. From Casas, L., Faber, J., & Mathews, M. (2025). [Unpublished class project]. Pepperdine Graziadio School of Business, LEGL 653.](https://miro.medium.com/v2/resize:fill:320:214/1*mWrcu9ET215aExXiBlFVzQ.jpeg)
![Figure 1. Differences between Ethical vs. Exploitive Targeting in advertising models. From Cazares, Y. (2026). [Graphic Illustration].](https://miro.medium.com/v2/resize:fill:160:106/1*dp1xXCl6y5RioDOmRw_dDg.jpeg)
![Figure 1. Differences between Ethical vs. Exploitive Targeting in advertising models. From Cazares, Y. (2026). [Graphic Illustration].](https://miro.medium.com/v2/resize:fill:320:214/1*dp1xXCl6y5RioDOmRw_dDg.jpeg)
