Divyansh Srivastava·Oct 13Your Churn Model Is Answering the Wrong QuestionPart 1 — A practical series on uplift modelling and causal inference for client attritionA response icon1A response icon1
Dinesh Devkar·Sep 13Meta-Learners in Causal Machine Learning: From Business Questions to Treatment Effects and…Learn why prediction isn’t enough and how S, T, X, R & DR meta-learners estimate treatment effects for better decisions.A response icon1A response icon1
InAVISIA Data & IAbyLouis GERVILLE-REACHE·Aug 26Au-delà de la Prédiction : Inférence Causale en MarketingIsoler l’impact causal de vos campagnes pour cibler vos clients véritablement activables.
InCVS Health Tech BlogbyJin Cui·Aug 12From Uplift Modeling to Reinforcement Learning: An Actor-Critic Approach for Decision Optimization…Beyond Uplift Estimation: From Ranking to Decision Optimization
Ajay Deshpande·Jun 29Marketing Model to Targeting the “Right” PeopleThe customers most likely to buy are often the worst people to market to.
R_Talks·May 2Uplift Modelling for Beginners in Data Science: Stop Predicting Who Will Buy - Start Predicting Who…“The art of marketing is not finding customers who will buy. It is finding customers who will buy because of you.”
Ansel·Apr 14When High-Propensity Users Are Not the Best EDM Target: Building an Uplift Modeling Framework for…Note: All numbers, charts, and examples in this article are illustrative and based on demo-style outputs that preserve the analytical…
Sanskar Srivastava·Mar 22Beyond Prediction: How Causal Inference Delivered 262% ROI in Churn PreventionFrom “Who Will Leave?” to “Why Do They Leave?” — And What Actually Works
Amitabh Thakur·Nov 24, 2025The Illusion of Average: A Deep Dive into Causal Uplift Modeling for AI ProductsHow we analyzed 1.5M data points to stop wasting GPU compute and target the users who actually benefit.A response icon1A response icon1
Amitava Manna·Oct 2, 2025Uplift Model — targeting the right customers in Marketing CampaignUplift modeling, also known as incremental modeling or true lift modeling, is a predictive modeling technique used in marketing…
