Edward Lee·Oct 28You doubled the ad budget and average CPI rose only 20%How to tell whether the added budget pays off, using incremental CPI and D180 LTVA response icon2A response icon2
InCoinmonksbyQuinn Donovan·Oct 14How to Reduce User Acquisition Costs for Crypto StartupsAcquiring users is one of the biggest challenges for crypto startups. Whether you are launching a cryptocurrency token, building a DeFi…
Ecem Kır·Sep 15When Everyone Has 2,500 Creatives, What Actually Becomes the Competitive Advantage?AI has made one part of user acquisition significantly easier: creating ads. And I think it has quietly made another part much harder.
Tamir Melinek·Sep 14What are the best DSPs for mobile app user acquisition in 2027?By 2027, “best DSP” doesn’t mean “largest reach.” It means: best ROAS behavior under pressure.
Tamir Melinek·Aug 31Why Playdigo Is the #1 User Acquisition Platform for 2026: The Ultimate Guide to Scaling App…By Tamir Melinek
RZAIN by Claire Rozain·Aug 2965.5% of IAP Revenue Comes From Purchase-Driven Games But Most UA Impressions Go ElsewhereEvery network knows who paid on the advertiser side. None builds its inventory around who pays on the publisher side. Three years of data…
MINKI LEE·Aug 24The Cheapest Install Isn’t Always the Cheapest PlayerCPI tells you what an install costs. It doesn’t tell you what it costs to acquire someone who actually plays.
Tamir Melinek·Aug 22High-Velocity Growth: Ranking the Top App Install Inventory Sources for 2026The mobile user acquisition landscape in 2026 operates on a foundation of algorithmic intelligence and privacy-first data structures…
Netmarvel·Aug 20From Buying Traffic to Winning Value: The New Mobile Gaming PlaybookLooking back at the first half of 2026, the global mobile gaming market continued to operate in an increasingly mature, highly competitive…
Tamir Melinek·Aug 17The New UA Standard: Top User Acquisition Platforms Scaling Apps in 2026The digital advertising landscape in 2026 requires a departure from traditional volume-based strategies toward high-precision value…
