Jeffrey N Kirk·Oct 20Discounts Can Buy Repeat Business. They Cannot Buy Loyalty.When price becomes the reason people return, a better offer becomes the reason they leave.
Northlight Analytics Partners Inc.·Oct 7Value-Based Pricing for US CPG: Start With the ShopperCost sheets tell you what a pack costs to make. Shoppers decide what it is worth.
Adnan Masood, PhD.·Sep 23The Value of Value in the AI AgeWho benefits from AI productivity? Rethink cost-plus pricing, supplier margins, and what clients should pay when work takes fewer hours.
Josh Boyle·Sep 21AI Is Making Work Cheaper. That Doesn’t Mean Your Price Should Be.AI is compressing the time and cost required to deliver work. The companies that benefit most will rethink what customers are actually…
MrKarthikKN·Sep 511 Entrepreneur Pricing Strategy Lessons That Can Help You Charge With ConfidencePricing strategy is one of the easiest parts of building a business to postpone and one of the most expensive to get wrong. Founders often…
Ar. Archana Gavas·Aug 14Why Your Homestay Rates Feel Wrong (And How to Fix That)I’ve sat across the table from at least thirty homestay owners who all say some version of the same sentence.
Arsalan Yasin·Jul 29From Odoo Customization Hours to AI-Powered OutcomesFor years, my proposals looked like everyone else’s in the Odoo world. A list of features, an estimate of customization hours, and a rate…
Alex Rockwood·Jul 23Why a 10% Client Discount Can Cut Your Profit by Much More Than 10%Discounting a consulting project can feel pretty harmless.
Thomas Wieberneit·Jun 20Usage-Based Pricing for Copilot Is Good for Microsoft’s Investors. Read That Sentence Again.TheStreet this week arguing that, of Microsoft’s two Copilot announcements, the shift to usage-based pricing matters more to investors than…
Yury Larichev·May 19Value-Based Pricing for SaaS: How to Charge What You’re Actually WorthA practical guide to ditching cost-plus thinking, quantifying ROI, and finally charging what your product deserves