Kavaler·3d agoHow to Turn an Old U-Boot Hall into an Airy and Prestigious Hotel BrandOne walk through the shipyard gave me more than hours of looking for “inspiration” online. A branding case study.
M·Nov 3What Is Brand Identity? A Complete Beginner’s GuideThink of a brand you’d recognise from across a room. Maybe it’s the red of a delivery bag, the sound of a start-up jingle, or the way a…
Martina M. Bruno·Oct 15Recognizable, Not Static: What Makes a Character ItselfWhat can change and what can’t, across mascots, visual identities and characters.A response icon1A response icon1
Natalya Greben·Oct 13What is a dynamic identity: definition and a live exampleHow Wave’s own identity combines constants and variables, with a tool to try it yourself
Arivi·Oct 5How Typography in Branding Shapes Brand PersonalityHere’s a small test. Picture a shop sign with no logo and no colours, just the name in thin, curly handwriting. Now picture the same name…
Walter Díaz Moreno·Sep 25El viaje del signo al símboloUn diseñador entrega los archivos finales de un proyecto. En la última reunión, el cliente dice: “amamos el símbolo que hicieron”. Nadie…
Arivi·Sep 24The Key Elements of a Strong Brand IdentityEver walked past a store, seen a flash of a certain color, and instantly known which brand it was before you even read the sign? That’s not…
Dezine.Source·Aug 31A Design System Is Valuable When the Team Stops Starting From ZeroThree practical signs that components, templates and guidelines are creating better decisions instead of more process.
InSmith & DictionbySmith & Diction·Aug 19Branding CalendlyOne link to rule them all.A response icon15A response icon15
The Coast Global·Aug 14Your Logo Is Consistent But Is Your Brand’s Voice?Most businesses lock down their visual identity and leave their writing to chance. Here’s why that gap is becoming a real problem, and how…
