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Keep It Dirty, Keep It Real
Lord Sonny the Unifier explains why ‘The Escape Plan Handbook’ is a battle cry for analog spirit, restless minds, and uncompromised art.
Lord Sonny the Unifier does not so much make records as detonate them. On The Escape Plan Handbook, his latest and most brazen offering, the Brooklyn-based artist leans into analog grit, radical honesty, and a roaring refusal to compromise, turning nostalgia, rebellion, and spiritual unrest into a feverish rock-and-roll manifesto.
Lord Sonny joins us today to talk about his new album and his music. Over the course of the interview, he digs into the album’s dirty-and-real sound, the ghosts of pre-digital freedom, the danger of comfort, the necessity of escape, and why true art still has to rattle the walls.
The Escape Plan Handbook is described as your rawest and most brazen offering yet. What made this the right moment to push the sound and attitude that far?
‘It’s all an evolution, nothing is directed or forced or even thought about consciously, we just become, and what we become is evident in our output at that time. I usually write a lot of songs for each album and pick the 11 or so that strike me as the better ones and so by writing a lot and not being trapped into any song with the thinking…
