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Urban Company – Design

How we shape services & products, and how they shape us

Industrial Designer

Not your typical Industrial Design gig. And we’re not your typical company.

3 min readAug 11, 2023

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Most Industrial Designers get stuck tweaking surfaces, picking colours, and debating edge radii. Not here. At Native, we don’t just shape appliances — we reinvent them. We’re on a mission to build the most technically innovative, beautiful, and user-friendly appliances that Indian homes have ever seen. We’ve already shaken up the RO water purifier industry and built the smartest door lock out there. And we’re just getting started.

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We’re looking for Industrial Designers who are ready to break the mould — those who want to work side-by-side with engineers, business leaders, and manufacturing experts to bring new-age appliances to life. If you love the idea of owning a product end-to-end (not just the way it looks but the way it works), this is where you belong.

What you’ll do

  • Design beyond surfaces — You won’t just decide what a product looks like. You’ll shape how it works, how it’s engineered, and how it feels in the hands of millions.
  • Prototype relentlessly — Whether it’s sketching, CAD, or hands-on models, you’ll constantly be iterating with our R&D team.
  • Solve real problems — Work closely with R&D, mechanical engineers, and manufacturing experts to develop products that solve deep, technical, and user pain points.
  • Own it — From the first sketch to the last factory run, you’ll be involved in the entire product development cycle.
  • Think user-first — Research, test, and improve our designs based on real feedback from real homes.
  • Innovate, then innovate again — Challenge norms, bring fresh ideas, and rethink what’s possible in consumer appliances.

Who you’ll be working with

You won’t be designing in a silo. You’ll be collaborating daily with:

  • Industrial Designers — Two experienced designers who push boundaries in appliance design.
  • Design Engineers — Two technical minds who translate ideas into reality.
  • R&D experts — A strong team of engineers, on-field domain specialists, and manufacturing wizards.
  • Product, technology & business leaders — People who care deeply about design, engineering, and building industry-defining products.

This is a small, high-impact team where your ideas won’t get lost in layers of bureaucracy. If you have a vision, we’ll help you build it.

Who we’re looking for

  • A portfolio that makes us stop scrolling — Show us work that proves you can think, design, and execute at a high level.
  • 1–2 years of experience in consumer electronics or home appliances (but we’re open to raw talent too).
  • CAD ninja — Rhino, Keyshot, Adobe Suite, and if you know SolidWorks, even better.
  • Form & function expert — You understand aesthetics, but you also know how things work under the hood.
  • Fast mover, faster learner — You can sketch, prototype, and build ideas at lightning speed.
  • Collaborative by nature — You work well with engineers, business folks, and manufacturing teams.
  • Bonus: If you’ve ever taken a product from concept to factory floor, we want to talk to you.

Why join us?

  • Work on game-changing products — Native is on a mission to revolutionise home appliances in India. You’ll be a core part of that story.
  • Go beyond design — Unlike most ID roles, you’ll get to deep-dive into product strategy, engineering, and business decisions.
  • Work with the best — A team of designers, engineers, and builders who care deeply about their craft.
  • Ownership from day one — No layers of bureaucracy. If you have a great idea, we’ll build it.
  • Fast, scrappy, and fearless — We are a startup & move at startup speed.

This isn’t just a job. It’s an opportunity to define the future of appliances in India.

Ready to build something that actually matters? Let’s talk.

Apply now

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Written by UC Blogger

The author of stories from inside Urban Company (owner of Engineering, Design & Culture blogs)

Published in Urban Company – Design

How we shape services & products, and how they shape us