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Unplugged by Yana G.Y.

Everything about growing a free or paid newsletter business.

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The folded paper rule

2 min readJul 8, 2025

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folded sheet of paper
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There’s a huge paradox in human nature.

We want to grow, but we’re so scared of change that we avoid it at all costs.

Our brains work against our aspirations. Just to keep us safe.

Most people think growth is a leap.

It’s not.

It’s a fold.

One fold at a time.

One choice to step outside your comfort zone.

One small action that stretches your current skills, just enough.

Every time you do it:

  • You add a new fold to your paper.
  • Your knowledge expands.
  • Your capacity grows.

And your energy compounds.

That’s what high achievers understand:

Growth doesn’t feel like achievement, luck, or excitement. It feels like discomfort.But if you repeat it long enough, your discomfort will become your comfort zone.

And what once scared you becomes your new normal.

Here’s the technique:

Identify one thing you’ve been avoiding because it feels “too much” or “too scary”.

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Yana G.Y.
Yana G.Y.

Written by Yana G.Y.⁠

I help you build a high-converting paid newsletter with the model I used to build a six-fig biz on the side of my 9-5 job AI and automations. yana-g-y.com

Unplugged by Yana G.Y.
Unplugged by Yana G.Y.

Published in Unplugged by Yana G.Y.

Everything about growing a free or paid newsletter business.