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Week 35, 2018
From Chaos to Clarity: Innovation Programs
Hi . Each week I share three four ideas about how to make work better. And this week, the topic is innovation. Specifically, I’ll share the four steps that my colleagues and I use to turn unmet needs into tangible action plans.
Needfinding
Needfinding refers to primary and qualitative research in which the researcher observes and interacts with people to (1) learn about their goals and values so as to (2) uncover latent and unmet needs. It’s a necessary first step in any innovation process.
Ideation
Having identified a latent need, it’s time to consider the myriad of ways that need could be addressed. There’s never just one answer. And so to hone in on one idea, we employ the four steps of ideation covered last week: frame, diverge, explore, and converge.
