Week 48, 2023—Issue #284

Product Marketers, Intrinsic Motivation, and Transforming GEA

Photo by Jexo on Unsplash

Successful organizations do three things: they create more value than they capture, they optimize for team fulfillment, and they remain profitable over the long term.

Here are three ideas to help you do the same:
🎙️ Don’t just build, market; product at Airbnb
📚 Seek mastery, not approval; success follows
🌱 Don’t copy, adapt; Rendanheyi in North America

Details below, but first: This article was originally published in the WorkMatters newsletter on Dec 1, 2023. If you find it valuable, consider subscribing at www.andreasholmer.com.

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Product Marketers

🎙️ Don’t just build, market; product at Airbnb

“You can’t build a product unless you know how to talk about the product.” That’s Brian Chesky, co-founder and CEO of Airbnb, explaining why he turned the company’s Product Managers into Product Marketers. “You can’t be an expert in making the product unless you’re also an expert in its [marketing].” Emphasis mine. That’s pull and push — what Chesky calls “inbound product development” and “outbound product marketing.” Product Marketers have to do both…