Week 25, 2025—Issue #365

🚀 The TeamStack Flywheel

File this under #businessresilience

Last week I explained how and why you need to create a growth engine — aka flywheel—for your business. This week, I’ll show you mine.

Here’s the flywheel I’m building for my new company, TeamStack:

The TeamStack Flywheel (2025)

Quick recap: TeamStack helps progressive companies build and manage high-performance product teams in Thailand.

The flywheel has six parts and two reinforcing loops:

[A] Strong Demand attracts

[B] Great Talent enables

[C] Effective Teams deliver

[D] Customer Value generates

[A] More Demand, which unlocks

[D] Scale Economies, which gives us:

• Better Benefits → more talent
• Better Support → more effective teams
• Lower Prices → more customer value

It sounds simple. And It is. But it’s also clarifying.

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The flywheel turns TeamStack into a system. It shows where to push and what to ignore.

And it gives us language for what matters and why.

A few things we’re doing right now:

1. Demand: We’re new. The market is soft. So we’re manufacturing demand through outbound email and social.
2. Talent: We’re fully booked. So we’re building a roster of pre-qualified talent to be ready when clients are.
3. Teams: Great talent isn’t enough. That’s why we support our teams with a range of science-based team practices. See our playbook.
4. Value: We pay well but run lean. We’re also building internal tools to stay lean even as we grow.

If something doesn’t move one of these levers, we don’t do it.

That’s the real power of a flywheel: it keeps you honest. We even use this one as our All-Hands agenda.

/Andreas

PS. Want help building your own flywheel? Drop me an email. I’d be happy to share what little I know and have learned.

Sidenotes

🎨 Sarah Gou on Taste

A few months ago, I wrote a newsletter titled “Taste is the only skill AI can’t replace.” Recently, Sarah Gou, founder of VC firm Conviction, shared her thoughts about taste in entrepreneurship on X. Her take is more comprehensive and insightful than mine; well worth reading.

🫗 Apple’s Liquid Glass

“Liquid Glass” is a new translucent software design language that Apple will soon roll out across iOS, iPadOS, and macOS. It aims to create a dynamic, glass-like interface for a unified, immersive user experience. We’ll see how that goes. Early reviews are… mixed.

How can we build better organizations? That’s the question I’ve been trying to answer for the past 10 years. Each week, I share some of what I’ve learned in a weekly newsletter called WorkMatters. Back issues are marinated for three months before being published to Medium. This article was originally published on Friday, Jun 20, 2025. If you are reading this you’re missing out. Subscribe at www.andreasholmer.com and get the next issue delivered to your inbox. 😁