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Death Needs a Rebrand

How do you help the Grim Reaper over coffee?

7 min readOct 9, 2026

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All illustrations and haiku comics by Jason McBride

The smell of coffee pulled me from my stupor as I walked into the bustling café from the pounding fall rain. I scanned the room, and I saw her.

We had only corresponded via email, but there was no doubt that she was the one I was supposed to meet.

She sat in the far corner at a table near the large window facing the busy street, her long, flowing black cloak spilling onto the floor, her white skeletal features protruding from the mantle, and a long scythe propped against the window behind her.

Everyone else in the café was giving her table a wide berth.

I approached her table. There were already two drinks there. She was sipping a black coffee. A tall paper cup sat in front of the seat opposite her.

“Ms. Reaper?” I asked.

“Please call me Grim. All my friends do.”

With a graceful sweep of her hand, she motioned for me to sit and join her.

“I got you a large chai latte, extra cream. That’s your usual, right?” She said.

I smiled awkwardly and nodded. I began to sip, letting the chai finish the job of awakening my senses.

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Best-selling author & poet-cartoonist. I write and draw about hope, creativity, and what it means to live a deeply human life.

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