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The Email Experiment Blueprint: Double Your Conversion Rate with Strategic Testing

This comprehensive testing framework helps email marketers run experiments that actually move the needle. Created by Alexe Cunningham, Channel Lead for Newsletter Demand at HubSpot, learn how to systematically test email templates, measure what matters, and implement winners that drive real revenue growth.

 

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  • Run experiments that actually improve performance

    with a proven framework that isolates variables and measures true conversion impact

  • Get tournament-style testing templates

    that pit email designs against each other to find your highest-performing format

  • Track what really matters

    with Email Efficiency scoring that measures the complete conversion journey, not just vanity metrics

  • Implement winners strategically

    with rollout timelines, team alignment tools, and impact forecasting templates

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Start Testing Smarter

This blueprint empowers email marketers to move beyond gut-feel decisions and run strategic experiments that double conversion rates. Created by Alexe Cunningham, who used this exact framework to achieve significant performance gains at HubSpot, this system helps you find out exactly what works and what doesn’t.

Too many marketers test randomly, measure the wrong metrics, or never implement their findings. This blueprint changes that by providing experiment planning templates, tournament-style testing structures, results analysis frameworks, and implementation roadmaps. From hypothesis to rollout, you'll have every step mapped out.

Access now and stop guessing what email design works best—start running experiments that prove it and drive measurable revenue growth.

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The Email Experiment Blueprint: Double Your Conversion Rate with Strategic Testing