💚 At the heart of Sustainable Yarns’ identity are icons and composition. We designed the branding system with care icons: simple, self-explanatory gestures that work like a visual language. The logo itself was conceived as one of those icons, as part of the system, not separate from it. Every element is built to be understood at a glance, whether it’s a wrap icon for recycled content, a chain of arrows for circular flow, or the primary brand mark. It’s a conceptual identity that talks...
