Folk Tale is a natural wine brand identity crafted by designer Tiare Payano, blending poetic storytelling with vibrant, unexpected design language. From sky-bound packaging shots to sunlit bottle stills, each visual element unpacks a sensory narrative—grounded in the raw beauty of winemaking and lifted by a surreal, dreamlike palette. Gradient tones, custom typography, and tactile brand moments come together to create a visual world where folklore meets forward-thinking design.
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