Matcha branding tends to follow a familiar formula. Vibrant greens dominate the palette, whisks mid-motion fill the frame, and the usual cast of bamboo, tea bowls and ceremonial gestures make their predictable appearance. It often works, but it also means most matcha brands end up looking remarkably similar. When Other Studio began working with The Matcha Kyōto, Creative Director Samuel Gadd knew the path forward required restraint rather than decoration.
